Data privacy
Table of Contents
- Purpose and Responsibility
- General Information on Data Processing
- Use of Personal Data
- Collection of Access Data
- Cookies and Reach Measurement
- Use of Google Analytics
- Google Marketing and Remarketing Services
- Newsletter
- User Rights and Data Deletion
- Updates to the Privacy Policy
- External links
1. Purpose and Responsibility
This privacy policy informs you about the nature, scope, and purpose of the processing of personal data (including collection, use, and obtaining consent) within our online offering and the associated websites, functions, and content (hereinafter referred to as the "Online Offering" or "Website"). The policy applies regardless of the domains, systems, platforms, and devices (e.g., desktop or mobile) used to access the Online Offering.
Responsibility for the Online Offering and data protection compliance lies with Ing. Alexander Schwarz BSc, owner: Ing. Alexander Schwarz BSc (hereinafter referred to as the "Provider," "we," or "us").** Contact details can be found in our legal notice.
The term "User" includes all visitors and customers of our Online Offering. All gendered terms (e.g., "User") are to be understood as gender-neutral.
2. General Information on Data Processing
Users' personal data is processed only in compliance with applicable data protection regulations and in accordance with the principles of data minimization and avoidance. This means data is only collected if there is a legal basis, particularly if the data is necessary for fulfilling our contractual obligations, required by law, or if consent has been given.
We implement organizational, contractual, and technical security measures to ensure compliance with data protection laws and to protect processed data against unauthorized access, loss, or manipulation.
If content, tools, or other services from third parties (hereinafter referred to as "Third-Party Providers") are used and their headquarters are located abroad, data may be transferred to those countries. Data transfers to third countries occur either based on legal permission, user consent, or special contractual clauses ensuring data protection.
3. Use of Personal Data
Personal data is processed for the following purposes in addition to those stated in this privacy policy:
- Providing, executing, maintaining, and optimizing our services;
- Ensuring efficient customer support.
Data is only shared with third parties if necessary for billing purposes (e.g., payment service providers) or to fulfill contractual obligations (e.g., sharing addresses with suppliers).
When contacting us (via email or contact form), the User’s details are stored to process the request. Personal data is deleted once it has served its purpose and no legal retention obligations apply.
4. Collection of Access Data
Each time our server is accessed, so-called server log files are generated. These include:
- Name of the accessed webpage,
- Date and time of access,
- Amount of data transferred,
- Browser type and version,
- User’s operating system,
- Referrer URL,
- IP address and requesting provider.
The log data is used without personal reference for statistical analysis and to optimize our Online Offering. If unlawful use is suspected, we reserve the right to review the data retrospectively.
5. Cookies and Reach Measurement
Cookies are small files sent by the web server to the User’s browser and stored there. They are used for pseudonymous reach measurement.
Users can disable cookie storage in their browser settings, but this may limit functionality. Information on managing cookies can be found at:
6. Use of Google Analytics
We use Google Analytics, a web analytics service provided by Google Ireland Ltd. ("Google"). Google uses cookies to collect usage data and transmit it to servers in the USA. Users’ IP addresses are anonymized to prevent personal identification.
Users can prevent Google Analytics from collecting their data by installing the browser plugin available at: tools.google.com/dlpage/gaoptout.
7. Google Marketing and Remarketing Services
We use Google Marketing Services to display targeted ads. Pseudonymous user profiles are created to show ads based on Users’ interests.
For more information on Google’s data usage, visit:
8. Newsletter
Our newsletter provides updates on products, offers, and promotions. Registration follows a double opt-in process, and data is used to evaluate and optimize the newsletter.
Users can unsubscribe at any time via the link at the end of each newsletter.
9. User Rights and Data Deletion
Users have the right to access, correct, delete, or object to the processing of their data. For questions or complaints, you may contact the relevant supervisory authority.
10. Updates to the Privacy Policy
We reserve the right to update this privacy policy to reflect changes in legal or technical requirements. Users are encouraged to review the policy regularly.
11. External links
Our website may contain links to third-party websites (so-called "external links"). We have no control over the content or design of these external websites. The respective provider or operator of the linked pages is always responsible for their content.
At the time of linking, the external pages were checked for possible legal violations. No unlawful content was identifiable at that time. However, continuous monitoring of the linked pages is not reasonable without concrete evidence of a legal infringement. If we become aware of any violations, we will remove such links immediately.
Please note that clicking on external links may result in the transfer of personal data (such as your IP address) to the respective provider. We have no control over how the operators of external websites handle your data. For more information, please refer to the privacy policy of the respective website.
